USA Network officials are wanting even more out of RAW, given the ratings decrease over the last few weeks. This was one reason for the draft lottery to “stack” the RAW roster. The SmackDown roster got weaker but this is because RAW is the companies prime show and brings in the most revenue.
This was also the reason for the exploding limousine on last week’s RAW and Vince’s death angle. With the combination of the two strategies WWE officials are hoping to increase RAW’s rating over the summer months and please the USA Network.
ECW should also continue to improve from a wrestling standpoint with the new superstars coming over.
Source - PWInsider